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Let’s Build Choreo Webhook for Salesforce Events

5 min readMay 29, 2022

Then you can write tons of integrations on Salesforce events with low code

User Story:

  • Company XYZ creates its leads (people who are interested in their product/service. ie: potential customers) in salesforce based on user engagement in marketing activities such as completing lead forms, clicking on LinkedIn ads, and registering for company events etc.
  • Once the account manager of company XYZ contacts a lead to have a meeting, show product demos, and convert the lead to an account/contact. Company XYZ needs to communicate that event to a slack group, send an email to an email group, and update marketing systems at the same time.

Today we are going to satisfy the company XYZ’s requirement with Choreo integration platform provided by WSO2.

  1. As the very first step you have to create a Choreo account by clicking “Try Chooreo Now” here https://wso2.com/choreo/ if you don’t have a Choreo account already. Otherwise login to your account.
  2. You can create a separate project in your organization / use the default project to create the webhook component.

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Anuradha Karunarathna
Anuradha Karunarathna

Written by Anuradha Karunarathna

Technical Lead @ WSO2 | Computer Science and Engineering graduate@ University of Moratuwa, SriLanka